A couple of years ago I found myself in the supermarket canned food ailse looking for tomatoes.

There were entire shelves dedicated to this. Whole tomatoes, diced tomatoes, sliced, and mashed. Tomatoes with basil, tomatoes with garlic and caramelized onion, tomatoes with garlic and basil, and every other possible permutation.

Do I pick the diced ones? Or maybe the sliced ones are better? And then what about the ones on the top shelf that are cubed and come with fresh marjoram and less salt?

The entire experience was quite overwehlming.

So, from there onwards I vowed to only ever buy the plainest version of a product, with no added crap.

If I want to add crap to my cheese, tomatoes, whatever, I’ll add it myself, it will be fresher, tastier, and contain much less carcinogenic and heart clogging additives.

The same applies to any other item, if I’m looking to buy a camera, computer, or jacket, and it comes with extra feature-crap, then I’m not interested.

Shopping suddenly became easy.

Then, the other day, I was looking for some nachos to go with beer. And much to my despair, all I could find was: Cheese flavoured, Tasty Cheese, and Extra Cheese.

Because I figured our guests wouldn’t appreciate my vegan home-made alternatives, I dejectedly opted for the ‘plain’ cheese flavoured ones.

However, it is a depressing indication of a society obsessed with affluence and over-consumption when corn-chip manufacturers determine there is no longer any demand for just plain nachos.

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